Juntos We Shine Podcast
Service
Brand Identity, Art Direction, Digital, Social
Client
Target, POPSugar, Essence
Year
2019
A bilingual podcast “Juntos We Shine” features leaders and trailblazers who have made a difference in their communities through courage, optimism and inclusivity. In partnership with POPSUGAR and Target, the Corporate Marketing team developed the creative strategy accompanied by an extensive graphics package that supported the 360 initiative.
My collaboration with the Partner Solutions team was to provide creative direction to internal partners using the podcast branding for linear, digital, set design, and social. I managed conversations with POPSUGAR and Target’s creative team to distribute external materials for social, web, and print.
The total branding package was impactful, eye-catching and consistent across all spaces including on the live-segments in Despierta América.
