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Raíces Podcast
Service
Brand Identity, Art Direction, Digital, Social
Client
Uforia, Jason Rosario
Year
2020
NOURISH YOUR ROOTS
To create a visual interpretation that translates the daily roots that have been enrooted in us. Bringing a sense of connection for listeners to look within their roots and history.
We achieved an abstract concept that is filled with dynamic mix media and organic shapes. This creates a story as we layer on imagery and illustrations to the composition.
Hues of brown is our main color palette to connect with the physical possibilities of melanin. This color palette brings a sense of warmth and confidence. Finally, “Raices” is hand-lettered to interpret self-expression.
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