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Por Ellas Mother's Day TV Special
Service
Campaign, On-Air Branding, Art Direction, Print, Digital, Social
Client
Entertainment
Year
2019-2020
Univision Presents TV special commemorating mothers “Por Ellas, Celebrando a las Madres,” Celebrating Mothers Everywhere.
Creative Concept: The Strings of Life
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Mothers possess the ability to tangle love and untangle challenges
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Life is like a knot – perfectly imperfect. The knots represent a beautiful mess of twine and strings
Logo Exploration
Show Special Intro
Campaign Takeovers by Networks | *Following each Network color palette
Social Media | Stickers
Social Media | Posts
Line illustrations
Typography
Digital
Mentions
On Univision
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